Ethiopian Flower Exporters Cash In on Valentine's Day

“It’s one of the holidays the flower industry flourishes. And the production goes up by 30 to 40 percent and so the demand,” said Messele. About 85 percent of Ethiopia’s flowers are exported to Europe. Flower exports in 2012 were valued at more than $210 million. This year, the amount is expected to be more than double, at $525 million. Many of the roses that lovers give each other on Valentine’s Day happen to be grown in Ethiopia…read more