Saturday, December 18, 2010

Athlete Haile becomes an official partner of Scotch Whisky brand

According to Diageo’s representatives, Haile was picked to be the first African member of the “Walk with Giants” campaign, for his endurance and perseverance to run and win races just like the Johnnie Walker brand. However, members of the media who attended the ceremony were critical about the Haile choice to become Johnnie Walker’s partner saying that the advertisement will negatively influence Ethiopian children.They also said that when Haile associates himself with alcoholic brands many Ethiopians, including children who consider Haile as a role model, will be tempted to test what Haile has advertised. Nevertheless, Haile downplayed the remark arguing that children under 18 are not allowed to drink alcohol, whether he advertised Johnnie Walker or not, Read more...

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