Monday, September 6, 2010

Ethiopians Prefer Driving Home-grown Cars

Sishah Yohannes, a forty-year-old captain at Ethiopian Airlines, drives his Ethiopian-assembled Holland Car Awash for a month now. “I’m really proud when I see the name written in Amharic on the back,” he says while parking at the Bole Medhane Alem Church. “This is what I’ve been waiting for: a good Ethiopian product after all this talk about economic growth. Holland Car’s general manager, Tadesse Tessema, convinced the Ethiopian government to lower import taxes on spare parts, making the business even more attractive. Shortly after, he presented three models, all named after Ethiopian rivers: Abay, Tekeze and Awash. Recently they launched a new family car: Shebele. Read more...

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