2010 FIFA World Cup attracts 400,000 visitors to Africa and changes perceptions

We have already seen a surge in interest about South Africa in major American cities, where the country’s flag, culture, cuisine and wines are on full display. We’ve also seen a huge amount of media coverage about a ‘positive’ event taking place on the continent rather than the usual politics or a humanitarian crisis.” According to reports from South Africa, the month-long tournament is expected to boost tourist arrivals by almost 400,000 visitors. Read more…